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Audit your ad tech tags
Last updated on October 9, 2026
Audit my adtech captures the requests sent to your marketing and analytics platforms, so you see which tags fire, with which events and data.
Launch an audit
- 1
Open "Audit my adtech" and click "New audit".
- 2
Give it a name (optional) and choose a duration: 30min, 1h, 5h or 24h.
- 3
Click "Execute". The audit stops by itself at the end of the duration.
Read the report
Open the audit and pick a platform on the left. "Hits" lists every request with its time, method, event and tracking ID; click one to inspect its payload and headers. "Events" shows each event with its presence rate and the presence rate of its variables.
"Consent" (Google Ads and GA4) decodes the Google consent signals of each hit: Granted, Denied, Partial or Not configured, with ad_storage, analytics_storage, ad_user_data and ad_personalization.
Platforms recognized
Meta, Google Analytics 4, Google Ads, Floodlight (Campaign Manager and DV360), GA Audiences, Criteo, Pinterest, Snapchat, TikTok, Microsoft Ads, Microsoft Clarity, Piano, Matomo, Hotjar, AB Tasty, AWIN, Reddit, The Trade Desk, OneTrust, Axeptio and Didomi.
Good to know
Starting a new audit stops the one already running on the project.
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